Category: Software

Content Management System for Websites

You can jump-start the marketing strategies for your restaurant by designing a very responsive website.  Companies like WordPress and Joomla are a good choice of CMS for restaurants.

With a low cost and simple templates, it is understandable why these two are a welcomed choice and mostly preferred by Business owners for optimisation.

Designing a website for your restaurant is more than just having a site that looks good. Your design needs to be effective for mobile marketing, tracks and all the on-site behaviour offers plug-ins for better client engagement and has the ability to change the content often.

A content management system can provide all the tools needed to manage your website. In order to do this, you don’t need to spend a lot on different software. Instead with Joomla and WordPress you can build blogs, manage the content, simplify your sales management process,  restaurant owners, analyse site behaviour and optimise generic searches. Restaurant owners can now have a custom website using CMS for easy updating and maintaining.

Having a responsive restaurant web design

When designing was first introduced over the internet on a website, it was static and quite simple. When it came to responsive design however, there is now the importance of remaining competitive with the latest technology. Using CMS like WordPress and Joomla helps the interaction with the customers, update content and help design the changes to get it done.

  • Designs that adapt to your screen size
  • A design that can adapt to the device you are using
  • Layouts that can respond to the needs of the viewer
  • Simple navigation
  • Capturing the behavioural information in order to increase conversion rates

Advantages of using a CMS

Restaurateurs often choose to use content management systems to monitor their productivity, as they are simple to use, inexpensive, powerful and flexible. Administrators can choose from the mini apps, modules, templates and free plug-ins. Such components can allow you to maintain blogs, market products and services and design custom themes.

  • Increase the search engine visibility
  • Change styles, colours and themes
  • Edit and update quickly with the ability to load pictures and multimedia’s
  • Manage a website without coding and web development knowledge
  • High-security protocols
  • Beginners can learn the system easily and quick
  • Open source software cheap
  • Using templates to simplify online marketing

 

Keeping websites easy and simple helps to allow the staff to post content easy and quick. It also makes it easily visible in the digital space and additionally makes it user friendly. With a custom design, you can save time and money but with your website keeping a consistent colour, layout and typography to different devices. Brainstorming, focus groups, market research, colour with relation to brand are few of the many ways a company can decide the design needed for their website. It is important to lay a substantial focus on this field as a website ends up being your online connection with customers and more often than not, your decider of sales. Restaurants need to have a strong online presence in order to bring in the benefits of marketing and publicity. Using CMS for your restaurant website design helps to focus on the functionality of the website. Don’t ignore the trends of other trends where CMS is not used that show a slow and outdated local marketing problem not to mention expensive. CMS can offer valuable designs, analytics and content ideas that can help to simplify how you manage the overall website. Ensure you are using a CMS when creating your content management system in order to get the best from your website and provide the audience with the best experience.

The Importance of Website Design

A significant factor for the success of a business lies in how the website is designed primarily for an e-commerce platform. As an e-commerce business, you aim to impress the customers so that they keep going back to your website for more business. If you are not able to make a good impression the first time, the possibility of them going back for more business is very slim especially now that when the competition is very fierce in e-commerce. Your website is your platform to make that first impression. There are many factors which make your customers loyal and become regular customers. The design of your website, ease of navigation, ease of payment, security and many such factors determine the success of your website. Even if your business is not online, a neatly designed website helps greatly to boost your business as it serves as the ‘online face’ of your business providing customer friendly and useful information for the customers. A well-established online business coach can be your guide to help you get started on your ideas and objectives. A good website design definitely cost you, but the money you invest in designing the website is definitely going to pay up in making your business more successful.  Some of the critical aspects of good website design have to be taken into consideration to make your website look professional, attractive and easy to navigate.

Easier Navigation

It is critical for a website to make navigation easier especially when there are multiple pages in your site. An organised menu or navigation bar should list all the different pages with easy to understand labels. It has to be made simple, yet the customer should be able to make out which page has what.

Simple and Attractive contents

When you go to the homepage of a website, you should be able to interpret what the website is about quickly. Having many pictures and texts do not help if they are not able to convey what the website is identified with. It is better to keep the text simple and concise and a cluttered page does not make the customer come back to the site repeatedly.  Overdoing of images and other elements will also make your page longer to load, causing the customer lose interest quickly.

Connect with your brand

If your business has a brand value and it is associated with a logo, your website should proudly have it in all of its pages so that it makes the customer connect with your brand. It is very important that the image of the logo is precise and accurate in all the places to avoid causing confusion for your customers.

Appealing Design

Your website design should be such that it is appealing to the customers and makes them engaged in your website. Each page should be carefully designed so that they do not feel disinterested in any of the page. It is a fact that most people start reading from the left part of a page so it is better to have important contents to be put in the upper left area of the page.

SEO criteria

It is of no use to have a very well designed website if you do not get the attention of search engines. Certain elements need to be included in the page in order to rank higher in the search engine algorithms. Having the right keywords and HTML text will help you better with SEO and gain more visibility for your website.

Updates to your website

Most of the times, in this digital age, website is the primary source of information, and because of this, it is also vital to keep the information in the website up to date and most importantly, invest the time and energy to keep it continuous and regular.

 

Technology & The Medical Industry

Technology is reshaping the future of healthcare across the world. However, the emerging
markets of digital equipment are yet to be completely harnessed by consumers. Healthcare is an
expensive global enterprise network of investors, scientists, consumers, and logistics companies.
The medical industry has witnessed the tremendous impact of innovative solutions in recent
years. Medical researchers have produced amazing trials from automated prosthetic limbs and laser treatment to highly-sensitive laboratory equipment.

The rising trend of technology

More so, the rise of medical tourism in Germany, India, Saudi Arabia, and the west is a feat that
is driven by technological advancement. The development of a new formula for bacteria-resistant
drugs is a complex process that’s supported by technology. Every day, painstaking research
occurs in laboratories, and we see the results of new medicines and medical innovations. This
complex process before the medical breakthrough is not widely emphasised because of the
optimising power of technology.

It’s believed that healthcare providers can guarantee better patient care with the input of
technology. This theory is evident in the use of smartphone apps that monitor patients’ vitals and
interact with their doctors. However, cyber security is a challenge as databases of patients can be
compromised during record theft. Here are other cases of how technology is shaping the medical
industry.

What Do Digital Health Apps Do?

Healthcare providers, laboratory scientists, administrators, patients or specialists such as a skin doctor or dentist connect with apps. More importantly, personal doctors of patients can view daily logs of patients’ data and advise accordingly. So, digital health apps can monitor health status, send reminders to take medications, and offer medical references. Patients can set the digital health apps to enjoy more high-quality personalised services. Digital health apps promote health awareness, offer simple diagnostics, and store personal health records in the database of healthcare providers.

Digital Health Apps

A digital app is an installed software program on smartphones that have interfaces and data
storage features. The intention of medical innovators to sell digital health applications creates a
range of value chains. When Android, iPhone, Windows, and tablets devices act as mini-medical
facilities, they can offer personalised solutions. Vital signs like pulse rate, heartbeats, blood-
sugar, and blood pressure levels can be obtained within a few minutes. The ease of using these
devices with built-in health apps helps patients in understanding their medical data. Smartphone
manufacturers are creating access to better healthcare with modern mobile technology that
strengthens doctors and patients relationship. Technology is shaping healthcare by making
medical jargons easy to interpret. Innovative solutions also allow a higher degree of convenience
for patients in remote areas to access medical care.

Personal Health Wearable

The success of mobile applications for medical solutions is being rivalled by wearable
technology. Medical innovators are turning body modifications into user-friendly devices.

Weight loss and wellness trackers, armbands, wristwatches, and wearable items for physical activities are designed to work with better accuracy. Apart from having very low margins for errors when they analyse personal data, health wearable items securely transfer data to a patient’s fitness instructors and healthcare providers. Every year, Fitbit and Apple upgrade software and designs for their watches. Now, these smart devices are shaping healthcare technology by acting as personal activity trackers.

Digitalisation of Patients Health Data

Public and private healthcare uses technology to store patients’ data, and disseminate
preventative measures during epidemics. Technology makes it faster and smarter to implement
medical reforms and policies. More so, vital signs like heart rate, blood pressure, weight, and
temperature can be securely kept into a digitised central system. This storage solution makes it
easy for healthcare providers to send medical bills and use codes to identify patients’
medications. The creation of Electronic Health Records (EHRs) has improved the administration
of healthcare by replacing paper records and traditional processes of dispensing drugs.

How The Business Industry Became Digital

What is a digital transformation?

The Digital transformation is bringing technology into all the areas of your business. This changes how you operate and deliver values to your customers. This change requires organisations to challenge and experiment as well as learning to get through failure. Most businesses go into digital transformation for the main reason of survival. It is not a choice for many as it can be risky not to mention expensive as well. Where businesses have failed to evolve, they will go through the transformation and become entirely digital.

Business owners don’t always think they need to evolve, but even if they don’t, there is still plenty of positive reasons to make the change.

As more and more technology is getting introduced we are changing how the world works. Changes
are seen in how we interact within a business. Digitalising a business means constantly reviewing
customers needs and is there any type of technology that can be used to help meet their demands
quicker and more efficient. This is what businesses strive for as keeping customers happy drives the revenue.

  • If your competitors have changed, then you need to. There are predictions stating that in
    2020 half of the revenue will be driven by digital.
  • Digital improvement is going to bring you in more profit many owner states that the digital
    transformation has already brought in improvements with the profits.
  • The business will be more efficient through tech such as; time and attendance software and employee task management software.
  • Your customers will prefer changing to digital. We go from shopping online to changing the
    tv channel via our smartphones. Businesses need to be up to date and modernised to work
    with customers.

What drives the digital transformation?

The biggest element of going digital is technology. Businesses simply needed to shred the outdated
processes and old technology. It is about adapting to new tech. The IT dashboard shows that in 2017 70% of IT spending went towards maintaining legacy systems. You should consider updating your companies technology. Whether it’s an electronic time clock or an entire computer system, there is a certain level of importance to stay relevant within tech.

Traditional business models

When a business embraces digital transformations, it can be hard to understand how they can benefit. Looking at the changes within the business models that are currently in process can be challenging.

Looking at some examples below:

  • Focus on the outcome-based models, opening the door to value for the customer who is
    determined from the outcome or the impact from the customers business
  • The expansion, extending the business to go beyond customer demographics, certain
    locations, and the basic market segments
  • Persuasion such as changing products and services to become digitalised, Try and accelerate
    how your services and products are designed and delivered. There should be no barriers
    between the customers and businesses that are serving them individually.
  • Competition within the eco-system, be out to create compelling value propositions within
    the new markets through other companies so that you can enhance the value to the
    customer.
  • Shared economy realise that more value comes from underused sources, so they can
    extend to more businesses and customers using the ability to access such resources from
    others.

It is completely understandable the different challenges that our loyal customers face as they are operating in a world that is ever changing to more and more digital advances. There are many opportunities where we can do great things for each customer simply by deploying technology along with data analytics to do things; we never thought possible.